Marketing

Marketing Tips for Small Scottish Businesses

In 2017, most brand and business owners know how important it is to have a powerful online presence. The internet has changed how people go about their day to day lives. Today, if your business or company cannot be easily be found on the internet, you are surely on the path to failure. Google and other search engines are responsible for the success and growth of millions of business enterprises out there today. Getting your business to be known and acknowledged by Google is what local SEO is all about.

For many years, people have been going about search engine optimisation the wrong way. Many entrepreneurs put too much emphasis on ranking on the 1st search results page without putting any more thought into it. What people forget is that Google and other search engines make use of a wide variety of criteria to rank websites in their search results. One of the major criteria used is location or local listings and this is why it is so important to share your location with Google.

 

 

Local listings are search results that have been narrowed down to include businesses and companies associated with a certain town, city, state or geographical jurisdiction – for example a search for best seo company northern ireland 2018 will usually only return results for that specific location.  Optimising your website or blog for a specific location is crucial to ranking better on search engine results pages. The better your ranking, the more traffic your website gets from search engines.

Local SEO, therefore, involves optimising your website with location based keywords like “Best Manchester Accountant” and also getting your business on Google local listings. Google local listing is a special service that helps consumers to easily and conveniently find your business within a certain area. Google goes ahead to suggests your business website to potential consumers who search for similar businesses in your locality.

This is why local websites like Belfast Car Hire Company achieve such high rankings.  Google also provides directions using well-detailed maps to help customers and clients to locate your physical business address, known as NAP.